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Yaskar Jung
yaskar.jung@cashkr.com
Amazon India has taken quick commerce to a new level with its Amazon 10-minute delivery service. The company recently expanded Amazon Now to select areas in Mumbai, offering groceries, personal care items, and other daily necessities within minutes. This service follows the successful launches in Bengaluru and Delhi, positioning Amazon India as a strong competitor in the fast delivery market.
With the growing demand for quick deliveries, fast delivery Amazon services like Amazon Now are changing how customers shop for Amazon essentials. Here’s everything you need to know about this service.
Amazon Now is Amazon India’s quick commerce initiative designed to deliver groceries and essentials in record time. The service relies on strategically placed micro-fulfillment centers in urban neighborhoods. These centres store high-demand products close to where customers live, ensuring speedy delivery.
Customers can order items through the Amazon.in app. If Amazon's 10-minute delivery is available in your area, a 10-minute icon appears on the app. From there, you can select from thousands of items ranging from fresh groceries to personal care and even electronic accessories. Orders are then prepared and delivered in as little as ten minutes.
The service is currently live in select pin codes in Mumbai. Amazon plans to expand coverage gradually, adding more neighborhoods across Mumbai, Bengaluru, and Delhi, with other cities expected to join in the near future.
To make fast delivery a reality, Amazon India has established over 100 micro-fulfilment centres across Bengaluru, Delhi, and Mumbai. These centres enable the company to store popular Amazon essentials near consumers, thereby minimizing delivery times.
Samir Kumar, VP and Country Manager, Amazon India, highlighted that Amazon Prime members have increased their shopping frequency threefold after using Amazon Now. The company has also reported a 25% month-on-month growth in order volumes, highlighting the increasing demand for rapid delivery services.
By setting up additional micro-fulfilment centres by the end of the year, Amazon India aims to further expand its Amazon 10-minute delivery service, making it easier for customers to access groceries, personal care products, and other essentials without leaving their homes.
The launch of Amazon Now in Mumbai demonstrates Amazon India’s commitment to the fast-growing quick-commerce segment. By offering Amazon 10-minute delivery, the company competes directly with players like Blinkit, Swiggy Instamart, Zepto, and Flipkart Minutes.
Several factors make Amazon's fast delivery services popular:
The service also benefits businesses and creators selling through Amazon, as quicker deliveries improve customer satisfaction and drive repeat purchases.
The launch of Amazon's 10-minute delivery in Mumbai marks a major step in India’s growing quick-commerce market. With fast delivery, Amazon services are becoming more common; customers now expect faster access to Amazon essentials than ever before.
As Amazon India continues to expand micro-fulfilment centres and refine its logistics network, more neighbourhoods and cities are likely to benefit from ultra-fast deliveries. This trend is reshaping the way Indians shop for groceries, personal care items, and everyday essentials, with a focus on convenience and speed.
1. What is Amazon's 10-minute delivery?
Amazon 10-minute delivery, also known as Amazon Now, is a service offered by Amazon India that delivers groceries, personal care items, and other essentials in approximately ten minutes to select areas.
2. How can I know if Amazon's 10-minute delivery is available in my area?
Open the Amazon.in app and look for the 10 mins icon on the top banner. If available, you can place your order through the app.
3. Which items can I order with Amazon Now?
You can order Amazon essentials, including groceries, personal care products, electronic accessories, and festive supplies.
4. Which cities currently have Amazon Now?
The service is live in select areas of Bengaluru, Delhi, and Mumbai, with plans to expand to more neighborhoods and additional cities soon.
5. How does Amazon India manage such fast deliveries?
Amazon relies on over 100 micro-fulfilment centres located near customers’ homes. These centres store high-demand items, allowing the company to deliver products in as little as ten minutes.
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