Lumen & Co.
Headless commerce migration that lifted revenue 40% in six months.
Migrated a $200M e-commerce operation to a headless Next.js storefront with AI-powered personalization.
- 40%Revenue lift
- 3×Page load speed
- +85%Mobile conversion
- +120%Organic traffic
Where they were when we started.
Lumen & Co. ran a $200M annual storefront on a monolithic legacy commerce platform that had stopped scaling. Page loads were 4-6 seconds on mobile, conversion was half what their category benchmark predicted, and personalization was really just a six-segment rule tree. They needed a replatform that didn't risk a single dollar of peak-season revenue.
How we shipped it.
- 01
Built a headless Next.js storefront with React Server Components, edge-rendered category pages, and a sub-1s LCP across the catalogue.
- 02
Mapped every URL on the legacy platform to its successor with a comprehensive 301 redirect plan, validated against 18 months of analytics traffic.
- 03
Integrated AI-powered search, recommendations, and personalization tuned to actual customer journeys instead of demographic segments.
- 04
Cut over with shadow-traffic for two weeks before a single-weekend hard switch — zero downtime, zero ranking loss, zero revenue gap.
What changed for the business.
- Revenue per session lifted 40% within six months — a mix of conversion-rate gains, AOV uplift, and traffic recovery.
- Mobile conversion improved 85% on the strength of the speed gains alone.
- Organic traffic grew 120% over twelve months from the schema, performance, and content overhaul.
- Marketing team cut their bid spend 18% while increasing conversion volume — better landing-page experience scoring.
“Migration was flawless. Zero downtime, zero SEO loss, revenue lifted 40% in six months. Best investment we made this decade.”
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